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SEO & analyticsnumbers you can steer by.

Google Analytics, Tag Manager and search basics set up properly, so the numbers you look at are numbers you can act on.

What's included

Tracking planned on purpose, so the data answers the question you're actually asking.

  • Google Analytics 4

    A clean setup with event tracking and conversions that match what you care about.

  • Google Tag Manager

    Tags, triggers and variables organized so someone else can maintain them.

  • E-commerce tracking

    The whole purchase path, from product view to purchase, on WooCommerce or CS-Cart.

  • Search Console

    Set up, sitemap submitted, and a first look at how Google sees your site.

  • Monthly SEO

    Keyword tracking, content suggestions and technical fixes every month.

  • Analytics audit

    A review of your current setup to find missing data, broken events and consent problems.

A chart you can steer by

Traffic can look healthy while the thing you care about isn't being counted at all. That's the most common problem we find in an audit.

JFMAMJJASONDForm not tracked: sign-ups read zero.Form tracking addedVisitsSign-ups
An illustration, not client data.

Counting visitors is easy. Explaining them is harder.

A well-set-up Analytics account, with clean events, real conversions and accurate sources, tells you what to do next. A poor one gives you numbers that look useful and hide the thing you needed to see.

We've set up Analytics and Tag Manager on WordPress, WooCommerce and CS-Cart. We've fixed store tracking that was quietly dropping sales, and consent banners that were blocking half the data.

If you already have tracking, the right first step is usually an audit, not a rebuild.

Start a project

What a proper setup includes

  • Analytics property and settings
  • Tag Manager with clear naming
  • Core Web Vitals monitoring
  • Scroll and engagement events
  • Form submission tracking
  • Store purchase events
  • Conversions tied to your goals
  • Search Console linked to Analytics
  • Consent mode and cookie banner
  • A monthly review, on the SEO plan
Your redesign has been a huge step in growing our digital presence and we are incredibly grateful.
Bethany PeckMarch for Life
March for Life · Website
March for Life · Website

How an analytics project runs

First we decide what's worth counting. The tags come last.

  1. 01

    Audit

    We review the tracking you have now and list the gaps, errors and quick wins.

  2. 02

    Plan

    We agree on which conversions and events matter before any tag is written.

  3. 03

    Build

    Tags, events and conversions built and tested on staging.

  4. 04

    Check

    Tested against real traffic, so the data is clean before you rely on it.

Questions people ask

Why do I need Tag Manager if I already have Analytics?

Tag Manager lets you add and change tracking without editing the site's code each time, and it's the right place to handle consent. Analytics on its own works until you need a second tool.

Our traffic is up but sales aren't. Is that normal?

Often it means the traffic is being misread, or conversions aren't being tracked properly. An audit usually shows which.

Do you offer ongoing SEO?

Yes. A monthly plan covers keyword tracking, content suggestions, technical fixes like Core Web Vitals and crawl errors, and a report you can actually read.

We're on CS-Cart, not WordPress. Can you help?

Yes. We've built full store tracking for CS-Cart through Tag Manager, from product views to purchases.

How soon will we see results?

Technical fixes can show up within weeks. Content and search reputation take longer. We'll be honest about what to expect for your site.

Work order

What are you measuring?

Tick what fits, add a line about it, and send it over.

What do you need?
or call 502-233-1110